Social Media is where your customers are. In every Digital Marketing Strategy it's an important idea to promote your business with the help of Social Media. Here are some ideas that can be implemented easily.
 |
| Social Media Marketing |
|
1) Start A Facebook Group
Facebook is pushing groups hard lately. They’re a great way to gather
like-minded people together on almost any topic. The best part though?
They’re free to create! Anyone can create a group about anything. Say
you own a software company that makes Airbnb hosts’ lives easier. You
can start an Airbnb host group, start publishing some solid content, and
have thousands of members before you know it. Now you have an engaged
audience who have essentially already given you permission to market to
them !
2) Publish On Pinterest
Similar to Instagram, Pinterest is more effective for highly visual
consumer goods as well as online publications like travel blogs. For
example, if we search “Bahamas” we can find images with links to various
different travel blogs that are all probably displaying ads or have
affiliate links. It’s a great way to distribute content and get links
out there.
3) Publish On Reddit
It’s easy to publish content on Reddit but be careful – Redditors are
capricious and not fond of blatant marketing. Look for ways to add real
value for free and they’ll put away the pitchforks. They tend to like
innovative ideas and humor. If you can find a way to position your
business appropriately and avoid being pushy you have a good chance of
making some waves. You can also try to promote your online business with paid ads.
4) Create A Facebook Business Page
Facebook Pages are free and quick to make, and if you advertise on
Facebook later on you’ll need one. You might as well make one now and start
building a following. A lot of people say organic social media is dead
and they may be right. However, you can still ask your Facebook friends
to follow your page and make your network aware of your business.
5) Create An Instagram Profile
Instagram Marketing works better for some businesses than others.
Usually, fun B2C businesses like fashion or cosmetics do well on
Instagram, but if you’re selling oil pipeline widgets you’re not likely
to be very successful. Think about your product or service and if you
think it makes sense, create an Instagram profile.
6) Try Out Influencer Marketing
Influencer marketing is simply partnering with someone influential in
your industry to market your product or service. If you have a lipstick
line, Kim Kardashian would be an awesome influencer for you. If you’re
in the construction industry then not so much. Working with an influencer that
appeals to your target market is key.
Instagram influencers are what people usually think of when they think
of influencers but there are influencers on YouTube, Reddit, LinkedIn, Twitter, Facebook and
other platforms as well.
Quick Note On Social Media: Post Regularly !!!
Consistency is key with
social media. Posting once a month will never be enough for people to
start recognizing and engaging with your brand. Create and post content
for your market weekly at least to keep people interested and to gain new customers.
Free advertising is something that everyone wants, but struggles to get. The best part about getting it for free is that you are benefiting from it without making an initial investment. Regardless, free methods still require an initial investment of our time.
Below are six free advertising ideas without investing too much of your time. Each one is valuable on it's own but when you use them all your leverage suddenly becomes irresistible.
Free Advertising Ideas
#1 Free Classified Ads are a great way to get free advertising without investing much of your time. Sites such as Kijii as well as Craig's List are great ways in which you can promote your business for no cost. The only bad part about it is that your posts will disappear over time. This will require a little bit of extra time each week, but it is well worth it since it is a free method of advertising.
#2 Submitting Articles is an excellent method of getting long term free advertising. This idea for free advertising can be slightly slower than other methods, but it is highly effective. This method of advertising involves you writing articles on subjects that are relevant to topics on your website. You can then submit these articles to directories such as Ezine articles.
The way that you can advertise your website through these articles is by putting a link to your website in the resource box. This will help you to increase traffic to your website and reach a wider audience.
#3 Using Free Directory Systems - There are tons of free directories out there for people to post their website URL on. The best way to find directories are to search for free directories that are free and specific to your niche on a search engine. Even if you get non-reciprocal links you will still raise your search engine ratings significantly.
#4 SEO Optimization - Being ranked high on search engines is perhaps the most important part of having a successful business. The best way to raise your rank on search engines is through SEO optimization. It is important to optimize your website by putting keywords on your website that are specific to your niche. Maximizing your search engine ranking is the most important part of running a successful website for making money online.
#5 Using Reciprocal Links - Reciprocal links are the most valuable links out there because they are stronger than non-reciprocal links. They are extremely benefiicial for generating traffic and they are usually free. The first part of getting reciprocal links is to find other websites within your niche to link with. After you find these websites, you should email them and suggest that you post each others links on each others websites. At the same time, it is important that you monitor these links on a consistent basis. If you put a link to a site that is no longer active it will lower your rank on the search engines. Reciprocal links are perhaps one of the best ways that you can raise your ranking on search engines.
#6 Posting On Forums is a nice method to advertise your business. You should put a link to your business in your signature file. This will help you to promote your business without spamming the forums. You must realize that no one wants to see you spamming a forum with tons of posts advertising for your business.
Most forums have rules stating that you can not advertise for your website. The best way to advertise is through your signature file while you make quality posts that contribute to the overall community. By making quality posts, you can establish a name for yourself in your community and get people to visit your website.
