Social Media is where your customers are. In every Digital Marketing Strategy it's an important idea to promote your business with the help of Social Media. Here are some ideas that can be implemented easily.
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| Social Media Marketing |
1) Start A Facebook Group
Facebook is pushing groups hard lately. They’re a great way to gather like-minded people together on almost any topic. The best part though? They’re free to create! Anyone can create a group about anything. Say you own a software company that makes Airbnb hosts’ lives easier. You can start an Airbnb host group, start publishing some solid content, and have thousands of members before you know it. Now you have an engaged audience who have essentially already given you permission to market to them !
2) Publish On Pinterest
Similar to Instagram, Pinterest is more effective for highly visual consumer goods as well as online publications like travel blogs. For example, if we search “Bahamas” we can find images with links to various different travel blogs that are all probably displaying ads or have affiliate links. It’s a great way to distribute content and get links out there.
3) Publish On Reddit
It’s easy to publish content on Reddit but be careful – Redditors are capricious and not fond of blatant marketing. Look for ways to add real value for free and they’ll put away the pitchforks. They tend to like innovative ideas and humor. If you can find a way to position your business appropriately and avoid being pushy you have a good chance of making some waves. You can also try to promote your online business with paid ads.
4) Create A Facebook Business Page
Facebook Pages are free and quick to make, and if you advertise on Facebook later on you’ll need one. You might as well make one now and start building a following. A lot of people say organic social media is dead and they may be right. However, you can still ask your Facebook friends to follow your page and make your network aware of your business.
5) Create An Instagram Profile
Instagram Marketing works better for some businesses than others. Usually, fun B2C businesses like fashion or cosmetics do well on Instagram, but if you’re selling oil pipeline widgets you’re not likely to be very successful. Think about your product or service and if you think it makes sense, create an Instagram profile.
6) Try Out Influencer Marketing
Influencer marketing is simply partnering with someone influential in your industry to market your product or service. If you have a lipstick line, Kim Kardashian would be an awesome influencer for you. If you’re in the construction industry then not so much. Working with an influencer that appeals to your target market is key.
Instagram influencers are what people usually think of when they think of influencers but there are influencers on YouTube, Reddit, LinkedIn, Twitter, Facebook and other platforms as well.
Quick Note On Social Media: Post Regularly !!!
Consistency is key with social media. Posting once a month will never be enough for people to start recognizing and engaging with your brand. Create and post content for your market weekly at least to keep people interested and to gain new customers.
